Our Story

Elrock...

Elrock was started when Rochelle was at home with a new born baby, had time on her hands and a sewing machine in the cupboard. With a burst of creativity she decided to design and make her own nappy bag. This led to an obsession with fabric, designs, textiles and the idea of starting a small business.

Rochelle and Rosy met whilst working together. Rosy was one of Rochelle’s first and most enthusiastic customers. She too, was searching for an outlet for her creative ideas and ready to explore a different world in addition to being a parent. They both realised they shared the same dream about the possibility of owning their own business and together they decided to take the plunge and started Elrock.

We are involved at the grass roots level by still cutting and sewing a certain aspect of all bags within the manufacturing process. We can proudly say we’re Australian made and look forward to bringing you new Elrock products and designs.