About

Elrock...

Elrock was started in 2006 when Rochelle was at home with a new born baby, had time on her hands and a sewing machine in the cupboard. With a burst of creativity she decided to design and make her own nappy bag. This led to an obsession with fabric, designs, textiles and the idea of starting a small business. Eventually, Rochelle decided to take the plunge and started Elrock.

Rochelle is involved at the grass roots level by still cutting and sewing a certain aspect of all bags within the manufacturing process. She can proudly say Elrock is Australian made and she looks forward to bringing you new Elrock products and designs.